Tuesday, February 26, 2013

Crazy new implementation in the SEO world, MUST READ - SEO Case Study - Bryxen Software, Inc.

Today is a very exciting day because it marks the beginning of a new era in the world of SEO. I can't even begin to explain just how excited I am about what I'm going to be telling you about in this email.
Alright, as you know, the SEO world has been turned upside down for the past, roughly, 1.5 years, as Google implemented their Panda and Penguin updates.
Almost all of the known methods of ranking your site in Google not only stopped working, but actually hurt your rankings.
And we're not talking about super spammy methods of getting sites ranked highly in Google. We're talking about foundational strategies that have worked for a decade, without fail.
Anyway... The past 1.5 years have been full of all types of "new" SEO services that LOVE using the words "Penguin and Panda friendly" on their sales pages... when in reality, you and I both know they're not.
People end up buying them anyway, because... well, there just wasn't anything out there that's proven to work really well for the past 1.5 years.
Sure, some methods work fairly well, when combined with other methods, but overall, there was no longer that one "magic bullet" like there always had been in years past.
I know so many people that simply gave up on SEO and ended up losing their business, and everything they'd worked so hard for, for so many years.
OK, enough of the depressing talk.
Today, I want to tell you about something we've been testing for a LONG time and is something that I can say, without a shadow of doubt, is as close as you can get to the "magic bullet" that used to exist prior to the Penguin and Panda updates.
We've tested this on hundreds of our own websites, and also have given access to
several others with tens of websites. It's tested and it's 100% proven to work.
For example, one of those clients, who's identity will remain private, (Keeping data
private has become very important in SEO these days. Google is sneaky) did the
following to rank #1 in Google for her keywords:

- Created a web page with 2.5% keyword density for their target keyword.
- Put it into our system and didn't use their main keyword in ANY links.
- ONE WEEK later, ranked at the top of Google!

Yes, I said, 1 week later. And the only other link pointing to their site, was from 1 Page Rank 0 website!
Basically, what I'm saying is, all she did was some basic on page optimization, put her site into our system, and that's it!
Can I guarantee this will happen every time? No, I obviously can't guarantee results like this, but what I can say is that we've seen these kinds of crazy ranking increases on 1000s of our own websites. It is very common.
Alright, this email is already getting pretty lengthy, so I'll wrap things up for now.
I mainly wanted to let you in on what I believe to be the most exciting development in the SEO world for quite some time (definitely the last 2 years).
Tomorrow I will be sending you an email containing a link where you can actually see the exact system we've created.
This is what all of us SEOs have been waiting to be developed, post Panda and Penguin, and I'm so excited to be able to get you access to it tomorrow.
Be on the lookout for an email that has a subject line along the lines of:
2013's NEW Google ranking system is FINISHED!
You'll be able to see exactly what we're doing, and how you can get a piece of the action.
Let the good times in SEO begin... again!!
Brad Callen
Bryxen Software, Inc.

Thursday, February 21, 2013

What is Domain Extensions – How it is helpful for the SEO Ranking?


Some of the most popular domain extensions:-

.com, .org, .info, .biz,.net, .name, .us, .ca, .cc, .jp, .name, .co.uk, .cn,. co.in

Does Domain Extension Affect Ranking?

Domain Extensions are used in domains or URLs to signify the type of website. The most common extension, .com, denotes the word commercial and is used the most worldwide. The .net extension is short for network while .org, means organization (used mainly by nonprofits). The .biz extension represents small business URLs while the .info extension is used for resource sites. The.mobi extension is used for sites on mobile devices, and .us, which is the country code for the U.S., has the most available domain names on inventory.


Contrary to popular belief, domain extensions do not affect a website’s ranking for purposes of SEO. The one exception to this rule are extensions that include country codes when they are used in other countries. For example, if your domain includes .us, that extension will not rank so well in countries outside the United States., which could possibly be the reason there are an excess number of .us domains available.


If you are choosing a domain extension then, do so for reasons besides SEO. Instead, you want to focus on inserting your primary keyword in the domain name.

What is Cloaking? Why Should You Not Cloak a Web Site?



Cloaking is a method used by experts who practice black hat SEO to fool the search engines. In other words, the search engines are shown one kind of version of a website while the users visiting the site do not see the same page. This type of practice was more prevalent around ten years ago when Google’s filters were not as adept at catching the offenders. Typically, cloaking was used when a web page was not ranking all that high. Therefore, another page was developed for the bots to crawl.

Fortunately, anyone who wants to practice cloaking today will usually get caught, which really would not be worth it, considering that most pages can obtain a ranking even when less popular keywords are used. Plus, Google is well aware of the practice, so to take the chance of getting banned by using this approach would be unconscionable if not foolish.

What is the Importance of Title Tag for SEO?



Title tags influence your SEO initiatives, so they are considered highly important in how well your web site does in the search engine rankings. Title tags show up in search engine result listings and play a key role in how your web site is received. In fact, title tags are as important to your site’s popularity as are the links directed to your web pages and the content on your site.

While SEO professionals understand title tag seo importance, this key factor is often bypassed by owners of websites when they are trying to optimize their sites.

Especially for businesses, title tags are necessary in drawing customers to a website. It’s not enough to insert your company name in the title tag though. You also want it to include certain keyword phrases too. For instance, if you are a tax specialist and are the owner of an accounting firm in India, you’ll need to conduct some keyword research to find the most appropriate phrases for your business. In this instance, you may want to include such search phrases as Accountants in India or include a modifier that includes your city’s location, such as, say, Mumbai or Bangalore.

What is Robots.txt, Why it’s Used?



A Robts.txt File is used to prevent the indexing of duplicate content on a website or for implementing a no follow rule in an area of a website. Martijn Koster invented this file in the early part of the 90s – the file used more and more with the development well-known search engines as time progressed.

Why it’s Used?


Therefore, if a webmaster or an owner of a website wants to direct the web robots, he must establish the Robots.txt file and provide exact directions for robots to read before accessing other files on the site. If the file is not used, the web robots will simply conclude that no explicit instructions are available for the site. Also, If the website has more than one subdomain, then a Robots.txt. file must be used for each of the subdomains.  

Here is a standard robots.txt file we use on majority of our clients Magento websites – Magento robots.txt

What are the uses of Meta Tags Optimizations?



HTML Meta tags are snippets of HTML code that are inserted in a web page’s header, and come after the title tag. The title tag itself is one of the essential components used in obtaining a high ranking in the SERPs. That’s because the words of the title tag are shown on the clickable links of the SERPs. So, making an adjustment with the wording can cause you to obtain more click-throughs.

SEO purposes, meta tags are labeled as meta keyword tags and meta descriptions
tags.

                                                      Meta Tags
Title
Meta Description
Meta Keywords


These tags are invisible to the user and are used to supply data or directions to the search engines in order to access information.

So, in essence, a meta tag is a statement used for HTML (Hypertext Markup Language) that defines some of the content on a web page. The meta tag is necessary in order to index the page so people needing access to the information provided on the web page can easily locate it. While there are a variety of meta tags used, when it comes to indexing, the meta tags for the description and keywords are the most important – all essential information for describing a page’s contents. Usually, the description meta tag is comprised of a short review of one or two sentences about a page’s content. By using good meta tags then, you can increase your page’s popularity in the SERPs.

Top 16 Most Popular Social Bookmarking Websites | February 2013

Here are the Most Popular Social Bookmarking Websites, A Rank which is a constantly updated average of each website's Alexa Global Traffic Rank, and U.S. Traffic Rank from both Compete and Quantcast. "*#*" Denotes an estimate for sites with limited Compete or Quantcast data. If you know a website that should be included on this list based on its traffic rankings

1 | Twitter
250,000,000 - Estimated Unique Monthly Visitors | 30 - Compete Rank | 5 - Quantcast Rank | 9 - Alexa Rank.
2 | Pinterest
85,500,000 - Estimated Unique Monthly Visitors | 42 - Compete Rank | 16 - Quantcast Rank | 36 - Alexa Rank.
3 | Reddit
16,000,000 - Estimated Unique Monthly Visitors | 705 - Compete Rank | 64 - Quantcast Rank | 115 - Alexa Rank.
4 | StumbleUpon
15,000,000 - Estimated Unique Monthly Visitors | 950 - Compete Rank | *150* - Quantcast Rank | 150 - Alexa Rank.
5 | BuzzFeed
14,500,000 - Estimated Unique Monthly Visitors | 419 - Compete Rank | 132 - Quantcast Rank | 632 - Alexa Rank.
6 | Delicious
5,500,000 - Estimated Unique Monthly Visitors | 1,396 - Compete Rank | *870* - Quantcast Rank | 342 - Alexa Rank.
7 | Tweetmeme
5,450,000 - Estimated Unique Monthly Visitors | 1,317 - Compete Rank | 877 - Quantcast Rank | 426 - Alexa Rank.
8 | digg
4,100,000 - Estimated Unique Monthly Visitors | 3,137 - Compete Rank | 430 - Quantcast Rank | 375 - Alexa Rank.
9 | FARK
1,850,000 - Estimated Unique Monthly Visitors | 2,045 - Compete Rank | 1,019 - Quantcast Rank | 2,120 - Alexa Rank.
10 | Slashdot
1,700,000 - Estimated Unique Monthly Visitors | 2,335 - Compete Rank | *1,825* - Quantcast Rank | 1,254 - Alexa Rank.
11 | Friendfeed
1,500,000 - Estimated Unique Monthly Visitors | 4,053 - Compete Rank | *2,400* - Quantcast Rank | 686 - Alexa Rank.
12 | Clipmarks
1,400,000 - Estimated Unique Monthly Visitors | *2,800* - Compete Rank | 1,679 - Quantcast Rank | 3,145 - Alexa Rank.
13 | Newsvine
1,390,000 - Estimated Unique Monthly Visitors | 2,224 - Compete Rank | 2,020 - Quantcast Rank | 3,388 - Alexa Rank.
14 | Diigo
1,200,000 - Estimated Unique Monthly Visitors | 4,765 - Compete Rank | *2,700* - Quantcast Rank | 1,769 - Alexa Rank.
15 | DZone
325,000 - Estimated Unique Monthly Visitors | 9,527 - Compete Rank | *NA* - Quantcast Rank | 3,401 - Alexa Rank.
*16* | Chime.in
250,000 - Estimated Unique Monthly Visitors | 10,357 - Compete Rank | *NA* - Quantcast Rank | 5,825 - Alexa Rank.

Thanks - eBizMBA